:: Today in 1814 // recycled “Content” ::

 

Old and New “Content”. This Typewriter Shot is called content, as are the snippets of Napoleonic history below, on the next page. They’re both recycled, and both French. I created the image of my Dad’s old French typewriter with a, then current, 5 1/4in floppy disk wrapping the platen in the early 80s as a comment on technology, as well as a fun play on shapes, textures and color. It was extremely valuable to my brand at the time. Most viewers never saw the 5 1/4in floppy. When they didn’t, it let me know how much attention they did or didn’t put into the act of viewing / really seeing. At the time, my portfolio was in 8X10 transparency format and I always presented my work in person, so I got an immediate read on how potential clients related to my Art. I used it as a litmus paper test when showing my portfolio. The Typewriter Shot brought in more work than I’d ever dreamed possible. It was relevant, and valuable, at the time and is now just a fun old shot. What’s relevant and what’s not when most folks don’t take much time to stop and look, much less think, or remember? For those of us who do, today is an historic day if we take the time to recollect. We’re at a pivotal moment in our nation’s evolution and we can learn a lot by reviewing which leaders throughout history have been able to change events for the common good, how they enabled change and how much it cost them at the time. It’s a short list. So I’ve recycled some content to share. Both my image and Napoleon’s philosophy are now well indexed content, but where Napoleon’s tactics are timeless , relevant and therefore extremely valuable, The Typewriter Shot holds perhaps only nostalgic value.
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